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The open university of tanzania, a dissertation entitled “exploring on establish the effectiveness of marketing communication within. Marketing communication/advertising major (bachelor of science) cmm 480 - semester internship (cr: 12) cmm 489 - senior thesis i (cr: 3) cmm 490. This thesis concentrates on analyzing branding strategy and integrating marketing communications to strengthen brand with the case study of bank x although. An unpublished thesis submitted in partial fulfillment of the requirements for the degree of in today's business environment, marketing communication plays an .
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