As our discipline has matured, we have begun to develop theories of supply chain management however, we submit that a major omission of theory.
As every sailor or fan of the movie “titanic” knows, it's not the tip of the iceberg that gets you the real danger is the ice hidden below the water's.
Supply chain management (scm) emerged in the early 1980s as a result of the scm and alderson's interpretation of a functionalist theory of marketing. Although research interests in supply chain management (scm) are growing, no research has been directed towards a systematic development of scm.
Definition of iceberg principle: observation that in many (if not most) cases only a very small amount (the 'tip') of information is available or visible about a. Most important principle in all of supply chain management represents part of the total solution implementation cost: this is only the tip of the iceberg.
Moving beyond the tip of the iceberg and into supply chain sustainability 10/26 /14 | strategy sustainable a two-way communication model beyond.